Established in 2004, our company has been at the forefront of supplying high-quality industrial products across the UAE for over two decades. Specializing in a wide range of products, we cater to industries that require electrical, sanitary, tools, hardware, safety equipment, measuring instruments, and fire extinguishers. Our core focus is on providing an efficient, online-based business model, offering timely delivery and tailored solutions to meet every customer’s unique requirements.
We take pride in working with globally recognized brands like Vossloh Schwabe, Tridonic, Kistenmacher, Comolucia, FSL, Grohe, ABAC, Makita, Rothenberger, 3M, and NWS Germany. These partnerships ensure that we provide only the best quality products to our clients.
Our commitment to excellence lies in our ability to deliver on time, every time, regardless of the project’s complexity. By focusing on customer satisfaction and understanding industry demands, we continue to grow and maintain our position as a trusted supplier in the UAE market.
Over 20 years of experience in the UAE market.
On-time delivery tailored to meet specific customer needs.
A comprehensive range of high-quality products from top brands.
Proven track record in delivering to major projects and clients.
With a strong focus on customer service, reliable supply chains, and consistent product quality, we are committed to helping our clients achieve their project goals efficiently and effectively.
Our commitment to sourcing products ensures that you receive reliable and durable solutions for every application.
We offer an extensive range of high-quality products, all from reputable brands.
Our team’s extensive industry experience means you get expert advice and support tailored to your specific needs.
Count on us for consistent product performance and dependable solutions, backed by a commitment to integrity and excellence.
We prioritize your satisfaction with personalized service, prompt support, and a dedication to meeting your project requirements.
We offer high-quality products at competitive prices, providing excellent value without compromising on performance or reliability.
To deliver high-quality products that meet the diverse needs of our customers, ensuring reliability and excellence in every transaction.
To be a leading provider in the general trading industry, known for our commitment to innovation, quality, and customer satisfaction across all our product categories.
To continuously expand our product offerings while maintaining superior standards, fostering long-term partnerships, and driving growth for both our clients and our company.
Our core values are Trust, reliability, and versatility.
At Shams Al Rifa General Trading FZE LLC, we are dedicated to delivering excellence in products.
At Shams Al Rifa General Trading FZE LLC, we are dedicated to delivering excellence in products.